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Casey Callanan, MBA

Author of How to Podcast

When You Aren't Tech Savvy



September 5, 2019

Why All Faculty Should Consider Starting a Podcast

Casey Head Shot - Dec 2018.jpg

Casey Callanan, MBA

Author of Altmetrics for Academic Faculty


October 20, 2019


The following is an excerpt from the new book “Altmetrics for Academic Faculty":


If you know me, you know how much I love podcasts. My first book is all about How to Podcast. Even though I could be considered bias, when I do my best to look at all things objectively, I still can’t help but scream, “You should have a podcast!”

With that in mind, I want to recommend a podcast as part of your communication plans if you are a part of academic faculty. It can be completely free to launch, and unlike a blog, it doesn't have to be updated regularly. You can have a first season or a second season of a podcast, and then let it be just that.

According to internet entrepreneur and podcaster, Pay Flynn, who referenced a study by Nielsen, we know that in 2019 there are less than a million active podcasts (approximately 660,000), but there are more than 500 million blogs.


Recording a podcast is one of the top places to start with a communications strategy to augment your Twitter account. Odds are that it is more likely to be consumed by your audience over a blog because of the sheer numbers referenced above.


To be honest, blogging and podcasting actually dovetail nicely with each other.


For example, if you have a podcast, you can submit your podcast files to, which is a service that provides quality transcriptions for a very reasonable rate. (I also must say I don’t have any financial interests in any of the tools or websites I reference, except my How to Podcast book—which of course I believe in—I list tools only because they’ve worked for me and are cost-effective.)

For a fee of about $1 a minute (rate subject to change), will take what you said in a podcast and create a transcript out of it. After you have the transcript back from Speechpad, you could then edit it and turn it into a blog post.


This will take some work, but it’s always easier for me to start writing once I already have something on paper, rather than starting with a blank sheet of paper or Microsoft Word document. 


If you already have a blog, you can take the content from that blog and fine-tune it to turn it into a podcast with the use of a voice-over artist (or you could read it yourself).


I still feel that a podcast is better when it is more conversational, but that would technically work, and be very efficient. It would most likely be accepted as a podcast by iTunes/Apple Podcasts (the No. 1 podcast directory) as well. 


It might be a bit dry though, so be careful with doing this. I just want to share as many ideas as possible with you to get you started with a podcast as part of an effective communication plan as a faculty member.

About the Author

Casey Callanan is the author of Altmetrics for Academic Faculty, How to Podcast When You Aren't Tech Savvy and created a series of videos called How to Podcast When You Aren't Tech Savvy: The Course.

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